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Always Test Your Action Sequences
Always test your opt-in forms, your contact forms, your order forms, your upsells. Anything that captures prospect or customer information should be tested before making it “go live.” And if for some reason you suddenly stop receiving opt-ins or orders, the very first thing you should do is check to see if your action sequences […]
Continue readingMultiple Redundancies in Business
I recently watched a show called MythBusters in which they tested the strength of duck tape through a variety of fascinating experiments. One of these experiments involved taping a full-grown man (co-host Adam Savage) to a board and flipping the board upside down so he was suspended facing the floor. Of course, to do the […]
Continue readingVote for Your Favorite Headline
Right now, I’m toying around with a few different headlines for my Copywriting Code membership site. In fact, my plan is to rewrite the headline and restructure the entire sales letter to be more persuasive. With that in mind, I’ve decided to do something COMPLETELY different. Rather than do a split-test (since the site doesn’t […]
Continue readingWhy I Allow Only 14 Days for Comments
A few months ago, I quietly changed my blog comment settings to automatically close comments after 30 days. After this worked so well, I decided to reduce the “comment window” to only 14 days. Here’s why I decided to do this. Reason #1 – I’ve had quite a lot of work to do this year, […]
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