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Obama Obviously Doesn’t Know the First Rule of Advertising
The first rule of advertising is this: Make sure you have a good product to advertise. Because if what you’re selling isn’t any good, you’re going to have a tough go of it. And even if you do manage to sell a few units, it’s all going to come back to bite you when your […]
Continue readingBonobos Employee #2 Demonstrates the Right Way to Respond to Criticism
Yesterday, I was not kind to the folks who wrote the Bonobos ad posted here. Of course, I had no idea whether or not anybody at Bonobos would ever see my critique. To my shock and delight, Employee #2 at Bonobos (Adam) posted a comment within 15 minutes from the time I hit “publish.” I […]
Continue readingWhat Am I Thinking about Writing about?
A few days ago I got an interesting idea from Rocky Agrawal (@rakeshlobster) on Twitter. He put together a Google doc with ideas for new articles he was thinking of writing. He asked for input from his Twitter followers. Although it seems he has since pulled that document down, I think it’s an idea worth […]
Continue readingDon’t Build a Business on Top of Fickle Social Media (Especially Twitter)
Here’s more proof that you should never build a business on top of fickle social media. Twitter Suspends UberMedia, Creator of TweetDeck Twitter holds all the cards in this “negotiation.” If you build a business on top of Twitter (or any other social media company), you’re in an extremely vulnerable position. With a snap of […]
Continue readingHow to Connect on Twitter
New Twitter followers are a dime a dozen. Maybe even a nickel or a penny. (Blame it on all the spam accounts.) Which means it’s not enough to merely follow somebody to get their attention. You need to go a step further and begin to interact with that person. Send them an @reply. Or retweet […]
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