1 Thing Successful Business Owners Should Never Do in Public

If you’re in business long enough, you are undoubtedly going to experience some big successes.

And in your excitement and enthusiasm, you’ll naturally want to share your success with others.

There is nothing wrong with celebrating your successes, especially among close friends and family.

In fact, I recommend you make the effort to officially celebrate your milestone achievements to cement those positive experiences in your memory.

Here’s what I don’t recommend:

Bragging about your successes on social media and other public venues.

It’s a turn-off.

And I personally tend to doubt how successful braggarts really are.

The louder they yell, the greater my doubts.

Bob Bly put it this way in a recent Facebook update:

Especially in the world of Internet marketing, the boasting of how successful one is has reached epic proportions. It’s nothing new. Decades ago, Joe Karbo in his Lazy Man’s Way to Riches ads bragged about the cars, boats, and houses he owned… and showed a picture of his Rolls Royce. But if another marketing guru tells me about his beachfront mansion or shows a picture of his new Bentley on Facebook, I may barf in my Prius. Enough is enough.

I agree with Bob.

But keep in mind it’s not just pictures of expensive material things that constitute bragging.

Boasting about lucrative business deals, conversion rates, dollars generated, and other business metrics can be just as bad.

Certainly there is a time and place to share such information… and there is a way to do it tastefully… but be careful. Bragging may ultimately do more harm than good.

-Ryan M. Healy

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Ryan Healy

Ryan Healy is a freelance copywriter, list manager, and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like WordStream.com, SmallBizClub.com, and MarketingForSuccess.com.

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