Simple SEO: How to Get Ranked
A few months ago, this question was posted to one of the private Yahoo groups I belong to:
> Hi,
>
> Could someone tell me what are the big parts that make
> up SEO? Can one say that X things make up ones rankings?
>
> For example with direct mail, it’s the list, offer and the creative.
>
> I have heard that incoming links is like 50% of SEO success and
> I am not sure if this is true.
>
> SEO has proved to be a mystery to me. It’s the only thing that
> has defeated us for years and years lol
>
> I would appreciate if someone could help me out.
>
> Thanks.
>
> Dave
Here’s the SEO Advice I Gave to Dave:
The short version.
SEO is determined by:
- Inbound links…
- With the right anchor text…
- From the right web sites…
- To the right pages.
Having the right domain name helps. You want your primary keyword phrase in the domain name, but is not required.
You want your internal linking structure to reinforce inbound links from other sites. (So use the right keyword phrase when linking to a page within your site.)
Generally speaking, older domains rank better than newer domains.
Last but not least, have solid content on your site. When you’re trying to rank a page for a particular keyword phrase, it helps if that phrase is in the page title and an h1 tag. It also helps if the keyword appears a few times on the page.
But all these things bow to inbound links.
I’m no SEO expert… it’s not what I do for a living… but I’ve managed to get 1st page Google rankings for a number of competitive keyword phrases. So I know this formula works.
This Really Is the Short Version of SEO
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-Ryan M. Healy
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