Here’s an interdasting story from a client… In September one of my retainer clients decided to move their primary ecommerce email list from being managed internally to being managed by an outside agency. Up to that point, the list had been on Maropost and revenue tracking had been handled by Google UTMs. The agency, on […]
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Ever wondered how to write effective subject lines quickly and easily? Well, read on because I’m about to share two decades of email and subject line experience with you — including 11 proven subject line templates I discovered while running a publishing division. As I write this, I’m responsible for sending 31 million emails a […]
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There’s an old saying that “All press is good press.” The implication is that even bad press can be turned into business publicity. Obviously, not all press is good press. If your mugshot shows up on the nightly news, it’s going to be next to impossible to spin that to your advantage. But there are […]
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If you’ve ever tried to write a direct mail letter, space ad, or any kind of written sales pitch (online or off), then you know from experience that it’s easy to make copywriting mistakes. And it’s easy to forget fundamental copywriting principles even if you’ve been writing copy for years. But here’s what most people […]
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Lately, I’ve been feeling a little bit discouraged because I still haven’t launched a product that I intended to launch in mid-2015. I guess if this was the first year I had failed to launch a product, it wouldn’t be that big of a deal. But this has happened multiple times throughout the years due […]
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