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Childress, Texas

My Embarrassing Amway Story I Kept in the Closet Until Now

Back when I was 18 years old, I got into Amway. My parents had first gotten into Amway when I was around 12 years old. I still remember thumbing through their Profiles of Success books (see photo below) and reading about all the ordinary people who’d become “Diamonds” in the business. Those success stories made a big […]

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Posted by Ryan Healy
February 4, 2015 in Business , Personal , Success
keep it simple

17 Easy Ways to Simplify Your Life Before Stress Kills You

Complicating your life is easy. In fact, it happens naturally in the 21st Century. You don’t even have to try! Worse, many of the things you hoped would make your life easier (*cough* technology *cough*) end up making your life more complicated. Simplifying is a great way to relieve stress and free up resources. So why […]

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Posted by Ryan Healy
January 5, 2015 in Lifestyle Design , Tips
Online Fraud

Bot Fraud: How Will Digital Advertising Destroy This Demon?

Ever since the advent of AdWords, fake clicks have been an insidious problem for advertisers. But today that problem is bigger than it’s ever been before. How big? Well, according to a new report, bot fraud is a $6.3 billion problem. That represents

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Posted by Ryan Healy
December 19, 2014 in Advertising , Adwords , Fraud
Starbucks Via Mailer

This Direct Mail Piece from Starbucks Got Me Excited

If you’ve been paying any attention to Starbucks, then you know they’ve been advertising much more than they did back in the 1990s and early 2000s. They’re running ads on TV, partnering with The Voice, and even sending out direct mail. Yes, direct mail!

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Posted by Ryan Healy
December 17, 2014 in Direct Mail , Tips
mailbox

Dear Google, Please Take Me Off Your Dumb Mailing List

Google sent me yet another direct mail letter. They really, really want me to sign up for AdWords. They even offered me a $100 advertising credit if I’ll chip in $25 of my own. See for yourself…

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Posted by Ryan Healy
October 22, 2014 in Adwords , Direct Mail , Examples
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