As I was working earlier this week, I came across this sad little ad that’s pitching Glidden paint. The ad says: “Picking a color can be a real beast. We’ll help you tame it.” The call to action is: “Roll Over for More” This ad is a disaster. Here’s why…
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Obviously, I don’t do business with every potential client who contacts me. Sometimes my fee is too high. Sometimes I don’t have time in my schedule. And… sometimes… I simply don’t want to do business with the person who contacted me. Such is the case here. I’ve reproduced our correspondence (with name removed) so you […]
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The #1 obstacle to being productive is distraction. So any method that helps you eliminate or ignore distractions can greatly improve your productivity. I’ve been using the Pomodoro technique religiously this month and it’s made a noticeable difference in my daily output. The Pomodoro technique involves working for 25 minutes straight without distractions, then taking […]
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Today I want to answer a customer’s question. So let’s open up the mailbag and see what we find. Ah, here’s a good question from A.B. He’s been going through a rough patch in his copywriting business and needs some advice…
Continue readingAre copywriters motivated mostly by money? If you were to listen to them, it might seem that way. Many people pursue copywriting careers in the hopes they will be able to earn six figures a year. But perhaps more than money copywriters are motivated by recognition and admiration.
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