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This Direct Mail Piece from Starbucks Got Me Excited
If you’ve been paying any attention to Starbucks, then you know they’ve been advertising much more than they did back in the 1990s and early 2000s. They’re running ads on TV, partnering with The Voice, and even sending out direct mail. Yes, direct mail!
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Dear Google, Please Take Me Off Your Dumb Mailing List
Google sent me yet another direct mail letter. They really, really want me to sign up for AdWords. They even offered me a $100 advertising credit if I’ll chip in $25 of my own. See for yourself…
Continue readingYes, Your Prospects Will Read a 10-Page Sales Pitch [Here’s Why]
Recently a client expressed his concern that his prospects would not read a long sales pitch. “I don’t know… I just don’t think they’d read a 10-page letter,” he said. This isn’t a new concern. Clients the world over believe their customers are different. Their customers would never read a 10-page letter, much less a […]
Continue readingAs Your Business Grows, Don’t Forget to Thank Supporters
When was the last time you thanked somebody for their contribution to your business — either a client, partner, referral source, or somebody else? No entrepreneur is an island. Your success is intimately connected with dozens, if not hundreds, of other people. So don’t forget to take time to thank those who support you.
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Confessions of a Biz-Opp Junkie
Back in my early twenties, I was a rabid buyer of business opportunity products. Although I didn’t know it at the time, I was what the industry calls a “hyper responder.” I bought all kinds of different info-products that taught different methods of making money. If the idea appealed to me… and the premise for […]
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