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Successful Wine Ad Taught Me 5 Winning Marketing Strategies
If we judge books by their covers, then we judge wines by their labels. And their price. If a wine’s label looks fancy or distinguished, and the price isn’t too low, then we assume the wine must be good. If on the other hand the label looks cheap, or if the wine is indeed cheap, […]
Continue readingWhy I No Longer Hate Staying in Touch with Clients & Friends
In the fall of 2008, I was frustrated with how I was keeping track of the mailing addresses of my friends and family members, not to mention my growing list of clients. My wife and I both had addresses written down on bits of paper and in notebooks. And I’d saved a couple client addresses […]
Continue readingThe 5-Minute Secret for Building Stronger Relationships with Your Clients
The Saturday after Thanksgiving we rounded up my side of the family for some family pictures. We met out by the historic red barn in our small town of Parker, Colorado, and my brother-in-law took the pictures with his digital SLR. It’d been a few years since we’d done a big family photo. But we […]
Continue readingBrilliant Direct Mail Piece to Get Out the Vote [Photo]
A couple weeks before the November election here in the U.S., I received a direct mail piece I thought was worthy of sharing. The piece was not in favor of any particular candidate. Rather, it’s purpose was to get the vote out. If you were in charge of such a piece, what would you write? […]
Continue reading19 Things I Don’t Like about Marketing Today
Got a little inspiration from Bob Bly yesterday when he sent out an email titled “21 things I don’t like about marketing.” After reading his list (which resonated with me), I decided to put together a list of my own. Here are 19 things I don’t like about marketing today.
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