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This Effective Super Bowl Ad Actually Sold Something
Super Bowl XXXLVIII was filled with all the commercials you’d expect… the kind that make you laugh or tear up, but leave you struggling to remember the company that ran the ad or what they were trying to sell. That’s why one ad in particular stood out like a Quaker walking down the Las Vegas […]
Continue readingJoe Polish ‘Insane Offer’ IS Crazy [Direct Mail Review]
I’ve been on Joe Polish’s mailing list for a few years now. Not his email list — rather his physical mailing list. In case you don’t know who Joe Polish is, he’s a Dan Kennedy student who made a name for himself by helping carpet cleaners grow their businesses. He now hosts meetings and mastermind […]
Continue readingThis Subaru Ad Is So Horrific It Gave Me Goosebumps
The ad writers at Subaru must think they are quite funny. They probably spent hours batting around clever headline ideas to sell cars, none of which actually had anything to do with selling cars. Finally, they agreed on their approach and paid thousands to put a full-page ad in Inc. magazine. Unfortunately, the ad writers’ […]
Continue readingWhat My Adorable Baby Taught Me About Business at 1 a.m.
My youngest is teething, and last night she started crying sometime between midnight and 1 a.m. She cried for more than an hour even though both my wife and I tried at separate times to calm her down and get her back asleep. Recognizing our efforts were futile, we tried to ignore the crying while […]
Continue readingDo My Copy Critiques Provide More Value than Fake Gurus?
I’ve been offering copy critiques for a few years now. I continue to offer them because I enjoy doing them, and they’re a good way to help people who prefer to write their own copy. The feedback I’ve received from my critiques has been overwhelmingly good. In fact, I’ve gotten a number of solicited… and […]
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