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Bot Fraud: How Will Digital Advertising Destroy This Demon?
Ever since the advent of AdWords, fake clicks have been an insidious problem for advertisers. But today that problem is bigger than it’s ever been before. How big? Well, according to a new report, bot fraud is a $6.3 billion problem. That represents
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If This Terrible Ad Sold 2 Cans of Paint, I Would Be Shocked
As I was working earlier this week, I came across this sad little ad that’s pitching Glidden paint. The ad says: “Picking a color can be a real beast. We’ll help you tame it.” The call to action is: “Roll Over for More” This ad is a disaster. Here’s why…
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This Effective Super Bowl Ad Actually Sold Something
Super Bowl XXXLVIII was filled with all the commercials you’d expect… the kind that make you laugh or tear up, but leave you struggling to remember the company that ran the ad or what they were trying to sell. That’s why one ad in particular stood out like a Quaker walking down the Las Vegas […]
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Most Viral Videos Are Stupidly Pointless [Here’s Proof]
If viral content doesn’t produce new subscribers, leads, or customers, what’s the point? New viral content comes out every single week of the year. Most viral videos are quickly forgotten after their 24 hours of fame — even if they garner millions of views and hundreds of editorial mentions during that time. Remember the summer […]
Continue reading1 Shocking (But Not Unexpected) Facebook Statistic
This morning I came across shocking (but not altogether unexpected) Facebook statistic. It is this: “Only 16% of fans see any given post on the average Page.” (Source: Mashable.com) Here’s what that means… If you have a Facebook page with 500 fans, then only 80 of them will see any update you post. Which means […]
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