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1 Thought Provoking Exercise For Cash Strapped Biz Owners
“If you can’t afford marketing, you aren’t charging enough.” So said a speaker at the #searchlove event – as tweeted by Patrick McKenzie. I thought it was an astute observation. But then I started to think of variations…
Continue reading19 Things I Don’t Like about Marketing Today
Got a little inspiration from Bob Bly yesterday when he sent out an email titled “21 things I don’t like about marketing.” After reading his list (which resonated with me), I decided to put together a list of my own. Here are 19 things I don’t like about marketing today.
Continue readingDirect Mail DOA – Can’t Health Care Companies Do Better than This?
A few weeks ago I received an oversized envelope with four heavy-stock “postcards” inside. The first postcard said “Mother.” The word was printed over top of the face of a mother. The second postcard said “Daughter” over the face of a daughter. The third said “Sister” over the face of a sister. The fourth card […]
Continue readingRomney Gets a Good Smackdown on TV
You know the best thing about not caring about who wins the presidential race? You can watch all the attack ads with a cold and calculating eye — and fully appreciate those ads that ring true. With that in mind, watch this 1-minute attack ad on Mitt Romney. It’s brilliant.
Continue readingDavid Ogilvy’s Creative Process for Writing Sales Copy
A few days ago, Sean B. Alger sent me the following tweet. It was a bit cryptic. I thought he’d written a post in which he’d described himself as a lousy copywriter. Turns out, he had linked to an old David Ogilvy letter in which Ogilvy had described himself as a lousy copywriter.
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