Dear Google, Please Take Me Off Your Dumb Mailing List

Google sent me yet another direct mail letter. They really, really want me to sign up for AdWords. They even offered me a $100 advertising credit if I’ll chip in $25 of my own. See for yourself…

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If This Terrible Ad Sold 2 Cans of Paint, I Would Be Shocked

As I was working earlier this week, I came across this sad little ad that’s pitching Glidden paint. The ad says: “Picking a color can be a real beast. We’ll help you tame it.” The call to action is: “Roll Over for More” This ad is a disaster. Here’s why…

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Famous John Caples Headline Revived in Email Marketing

I subscribe to a variety of email lists that focus on marketing, economics, and stock trading. Some I subscribe to because of genuine interest in the subject matter. Others I subscribe to as a form of research for my copywriting. Anyway, one of the things I like to do is watch which subject lines get […]

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Successful Wine Ad Taught Me 5 Winning Marketing Strategies

If we judge books by their covers, then we judge wines by their labels. And their price. If a wine’s label looks fancy or distinguished, and the price isn’t too low, then we assume the wine must be good. If on the other hand the label looks cheap, or if the wine is indeed cheap, […]

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Here’s a Brilliant Apology Letter from GoDaddy [Photo]

Last week, millions of websites went down when GoDaddy became the target of a DDoS attack by a hacker known as “AnonymousOwn3er” on Twitter. Later, GoDaddy claimed the outage was due to internal server errors and not any kind of attack. Regardless of what actually happened, GoDaddy had a big mess on their hands. Two […]

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