Here’s a Brilliant Apology Letter from GoDaddy [Photo]

Last week, millions of websites went down when GoDaddy became the target of a DDoS attack by a hacker known as “AnonymousOwn3er” on Twitter.

Later, GoDaddy claimed the outage was due to internal server errors and not any kind of attack.

Regardless of what actually happened, GoDaddy had a big mess on their hands.

Two important things had to happen:

1. GoDaddy had to fix the problem.

2. GoDaddy needed to communicate with affected customers and try to make amends.

They finished #1 last week. And they took care of #2 this morning with the following apology email:

GoDaddy's Apology Email

I like this email because it does not attempt to blame anybody or anything.

It’s a pure apology email.

And it seeks to make amends with affected customers by offering a 1-month credit against future purchases.

I know GoDaddy customers were angry last week. But GoDaddy handled the situation well.

As King Solomon observed, “A gentle answer turns away wrath.”

-Ryan M. Healy

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Ryan Healy

Ryan Healy is a freelance copywriter, list manager, and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like,, and

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