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Category Archives for Adwords
Bot Fraud: How Will Digital Advertising Destroy This Demon?
Ever since the advent of AdWords, fake clicks have been an insidious problem for advertisers. But today that problem is bigger than it’s ever been before. How big? Well, according to a new report, bot fraud is a $6.3 billion problem. That represents
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Dear Google, Please Take Me Off Your Dumb Mailing List
Google sent me yet another direct mail letter. They really, really want me to sign up for AdWords. They even offered me a $100 advertising credit if I’ll chip in $25 of my own. See for yourself…
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If This Terrible Ad Sold 2 Cans of Paint, I Would Be Shocked
As I was working earlier this week, I came across this sad little ad that’s pitching Glidden paint. The ad says: “Picking a color can be a real beast. We’ll help you tame it.” The call to action is: “Roll Over for More” This ad is a disaster. Here’s why…
Continue readingWhat I’ve Learned from Reviewing Thousands of Pay-Per-Click Ads
Since September 2010, I’ve been writing for BoostCTR, a company that specializes in PPC ad optimization. During that time, I’ve written more than fifty “Win of the Week” columns and reviewed thousands of PPC ads as part of BoostCTR’s quality assurance. Here are some of the things I’ve learned:
Continue readingHas Google Finally Lost Its Way?
Has Google finally lost its way? It certainly seems that way. Over the last year or two, the signs that Google has lost its way have been many. First there was the wholesale lifetime suspension of AdWords advertisers’ accounts with no explanation, no help, and no recourse.
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