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17 Easy Ways to Simplify Your Life Before Stress Kills You
Complicating your life is easy. In fact, it happens naturally in the 21st Century. You don’t even have to try! Worse, many of the things you hoped would make your life easier (*cough* technology *cough*) end up making your life more complicated. Simplifying is a great way to relieve stress and free up resources. So why […]
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This Direct Mail Piece from Starbucks Got Me Excited
If you’ve been paying any attention to Starbucks, then you know they’ve been advertising much more than they did back in the 1990s and early 2000s. They’re running ads on TV, partnering with The Voice, and even sending out direct mail. Yes, direct mail!
Continue reading1 Thing Successful Business Owners Should Never Do in Public
If you’re in business long enough, you are undoubtedly going to experience some big successes. And in your excitement and enthusiasm, you’ll naturally want to share your success with others. There is nothing wrong with celebrating your successes, especially among close friends and family. In fact, I recommend you make the effort to officially celebrate […]
Continue readingCuriosity is a Bloody Curse: How to Not Waste Knowledge
Us humans are strange little creatures. We’re curiouser than kids in a zoo. We want to know all kinds of stuff. And secrets we’ve not been let in on practically make us crazy with the desire to know. But once we know — once we discover the secret — we’re not much interested in using […]
Continue readingWhy Did You Lie to Me?
In late July I sent out a survey asking you what you’d like me to write more about. By far, the most popular choice for what I should write more about was “how-to posts.” More specifically, you told me you wanted me to write more about copywriting. Specific responses included “copywriting tips,” “secrets of good […]
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