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leeclowsbeard VS. ryanhealyssoulpatch
I learned about leeclowsbeard last week. Lee Clow is an ad man. He created the famous Apple 1984 commercial. leeclowsbeard is a Twitter profile that posts little bits of wisdom about advertising. But they are not written by Lee Clow — they’re written by his beard (AKA a feller from Texas named Jason Fox). Rather […]
Continue readingDreadful Right-Wing Capitalists
A frustrated affiliate sounds off… “My blog ads usually get a large number of clicks but no sales. How can I improve this ratio? Call me a dreadful ‘right-wing capitalist’ if you like, but prefer more sales with those clicks.” Here’s the thing:
Continue readingWhat I’ve Learned from Reviewing Thousands of Pay-Per-Click Ads
Since September 2010, I’ve been writing for BoostCTR, a company that specializes in PPC ad optimization. During that time, I’ve written more than fifty “Win of the Week” columns and reviewed thousands of PPC ads as part of BoostCTR’s quality assurance. Here are some of the things I’ve learned:
Continue reading5 Fundamentals of Creativity
Do you want to be more creative? Here are what I believe are the five fundamentals of creativity. Fundamental #1: Mental Stimulation (from a variety of sources) Mental stimulation can come from almost anywhere — if you’re paying attention. Read a variety of books, magazines, and newsletters. Have interesting conversations with friends. Do something you’ve […]
Continue reading3 Tips for Idea Generation
This post is all about idea generation. It’s about how you can be more creative and come up with more ideas for new articles, new products, and even new businesses. Interestingly, I had already drafted this post when I received this question from a blog subscriber: You recently emailed me asking for your subscribers to […]
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