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Timmy’s Message from Mordor
So many marketing emails are boring, untargeted, and irrelevant. But every once in a while I’ll get an email that knocks my socks off (and actually makes me order something). Today I got one of those. Here’s the background:
Continue readingDirect Mail DOA – Can’t Health Care Companies Do Better than This?
A few weeks ago I received an oversized envelope with four heavy-stock “postcards” inside. The first postcard said “Mother.” The word was printed over top of the face of a mother. The second postcard said “Daughter” over the face of a daughter. The third said “Sister” over the face of a sister. The fourth card […]
Continue readingOddly Morbid Letter Offers Free Pre-Paid Cremation
I got an oddly morbid piece of direct mail this week. It was addressed to my father, but it somehow arrived at my house. On the outside of the envelope I saw a New-Age style drawing that reminded me of something I’d see in a commercial for a sleep drug. And then I saw the […]
Continue readingHow Well Do You Know Your Market?
When selling via the written word, it’s critical to know what your market is thinking. You need to know their hopes and fears… what products they may have purchased in the past… what their daily life is like… and so on. It’s also important to understand your market’s state of awareness. How aware are they […]
Continue readingDeconstructing Deiss: The King of Social Media Hype
…or the Video Critique Ryan Deiss Didn’t Want Me to Write. =========================================== IMPORTANT UPDATE: As a result of this critique, Ryan Deiss contacted me. We hopped on the phone to discuss my criticisms, and Ryan has since updated the video script he uses to sell his Let’s Get Social product. If you read this post, […]
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