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Category Archives for Advertising
Has Google Finally Lost Its Way?
Has Google finally lost its way? It certainly seems that way. Over the last year or two, the signs that Google has lost its way have been many. First there was the wholesale lifetime suspension of AdWords advertisers’ accounts with no explanation, no help, and no recourse.
Continue readingDrayton Bird’s Top 20 Business Lessons
Imagine that you’ve been in business for 30 years or longer. As you look back on the good years and bad, what are the key lessons that stick out to you? What are the things that made the difference? While you may not have been in business for 30 years — or even 10 — […]
Continue readingHow to Write Text Ads: Tips from 18 PPC Experts
Last year 17 PPC experts and I were asked for our opinions regarding how to write and optimize text ads. Here is how I responded: What are some of the biggest mistakes people make in text ad testing (aside from only measuring CTR changes)? Here are three common mistakes I see:
Continue readingFree AdWords Grader
As you may already know, I’ve been suspended from AdWords for a whole year now. But if your account is still active… and you’re still using AdWords… then it makes sense to optimize your campaigns as much as you possibly can. That’s why I’d like to tell you about WordStream’s free AdWords Grader.
Continue readingFOUND! The Perfect Client…
Yesterday’s post about copywriter burn-out really struck a chord with a lot of my readers. Even though it was a U.S. holiday, there were lots of passionate and encouraging responses. (Thank you!) One thing Jefferson said in the comments stuck out to me. After managing product launches for clients, he concludes: “Instead of doing launches […]
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