FOUND! The Perfect Client…

Yesterday’s post about copywriter burn-out really struck a chord with a lot of my readers.

Even though it was a U.S. holiday, there were lots of passionate and encouraging responses. (Thank you!)

One thing Jefferson said in the comments stuck out to me. After managing product launches for clients, he concludes: “Instead of doing launches for other clients, I’m going to do them for my best client of all: Me, Myself and I.”

The reason this stuck out to me is because of something else I had highlighted in a book more than two years ago. The book is not well-known. It’s called Anybody Can Be in Advertising… It Beats Working for a Living by Stan Cotton.

It’s a pretty good book. Stan outlines 12 steps to starting your own advertising business, then includes a bunch of space ads he wrote along with his analysis of why each one worked.

But the part I want to share with you here is actually… on the acknowledgment page… before the book even begins! Stan writes:

For over thirty years, I have searched world wide for the perfect client. At long last, I have found him. T’is I. Therefore, this book is dedicated to me.

No matter if you’re Claude Hopkins or Stan Cotton, it seems every working copywriter comes to the same conclusion: Writing copy for clients is good, but writing copy for yourself is better.

-Ryan M. Healy

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Ryan Healy

Ryan Healy is a freelance copywriter, list manager, and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like,, and

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