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How ‘Game of War’ Can Afford Sexy Cover Model Kate Upton
Last summer I played “Game of War: Fire Age” for a short period of time. It was fun to learn how to play the game, join an alliance, and begin to wage war on some of the surrounding cities. But I quickly realized something about “Game of War”: The only way you can possibly “win” […]
Continue readingThis Guy Got Laid Off, Then Started Successful T-Shirt Biz
I got a copy of the October 2013 Reader’s Digest the other day. It was mailed to my grandparents who live nearby, but it wound up at my house. They told us to keep it since their eyesight prevents them from reading. I hadn’t thumbed through a Reader’s Digest in years. (I’m still mourning the […]
Continue reading1 Easy Way to Find Ideas for Improving Your Business
One easy way to find ideas for improving your business is to study dominant businesses in other markets. Many times you can adopt a strategy or technique and apply it directly to your own business. It seems that’s what Laithwaites Wines has done. They’ve taken the Amazon Prime model and applied it to their own […]
Continue readingAbercrombie’s Offensive Ads: Controversy is Smart Business
We don’t get angry at Lane Bryant for only offering plus-sized clothing for women. We don’t criticize them for not catering to “skinny people.” We don’t get angry at Justice for only offering clothing for tween girls. We don’t criticize them for not catering to boys… or babies… or adults. So why is everybody up […]
Continue readingHow to Rapidly Optimize Landing Pages
I rarely watch training videos or recorded webinars these days because I find so many of them tedious. Given a choice, I’ll read because I read much faster than I can watch video. Yet I found this Marketing Experiments web clinic to be very much worth watching. The title of the presentation is “Rapidly Maximizing […]
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