When was the last time you thanked somebody for their contribution to your business — either a client, partner, referral source, or somebody else? No entrepreneur is an island. Your success is intimately connected with dozens, if not hundreds, of other people. So don’t forget to take time to thank those who support you.
Continue readingI’m booked solid with copywriting projects right now. Won’t be back up for air until after Christmas at the earliest. Nevertheless, I wanted to share a free tool I started using this week. Learned about it from my friend Matt Fox. It’s a free online “egg timer.”
Continue readingTheGaryHalbertLetter.com contains a wealth of information for copywriters and direct marketers. But if you’ve ever tried to read through the archive of newsletters in chronological order, you know it’s much easier said than done. That’s why I was pleasantly surprised to discover that a fellow marketer had taken the time to create an “online index” […]
Continue readingAs you may already know, I’ve been suspended from AdWords for a whole year now. But if your account is still active… and you’re still using AdWords… then it makes sense to optimize your campaigns as much as you possibly can. That’s why I’d like to tell you about WordStream’s free AdWords Grader.
Continue readingIf you’re on my email list, then you already have my copywriting check list — what I have in the past called the “Conversion Booster Check List.” Just this week I spent some time reviewing it, adding new items to the list, and dressing it up just a little bit (with my meager design skills). […]
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