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Category Archives for Viral Marketing
Most Viral Videos Are Stupidly Pointless [Here’s Proof]
If viral content doesn’t produce new subscribers, leads, or customers, what’s the point? New viral content comes out every single week of the year. Most viral videos are quickly forgotten after their 24 hours of fame — even if they garner millions of views and hundreds of editorial mentions during that time. Remember the summer […]
Continue readingBye-Bye Email Subscribe Button
When I asked for you to vote on your favorite blog header graphic, I got a number of insightful comments and questions. If you voted or replied, thank you. I also got a couple comments from readers who questioned why I was removing the red subscribe button from the header graphic. For example: why are […]
Continue readingRyan Healy’s Social Network
I got more traffic to this web site last month (October 2009) than any other month since I started writing this blog. Part of the reason for this is I have some truly great people in my social network. And they have graciously shared and linked to some of the posts I’ve written in the […]
Continue readingBrandishing a Red Hot Poker: Getting Attention in Hyper-Distracted Markets
Doesn’t matter what market you’re in, you’ll always be competing for the attention of your prospects and customers. They’ve got a million things going on… oh, and they just got distracted by thing number million and one. (Was it a new email, a text message, an IM on Skype, an incoming tweet? Whatever it was, […]
Continue readingObama as the Joker: Bad Marketing?
In case you missed it, a doctored image of Obama as the Joker went viral yesterday after physical posters started showing up around Los Angeles. Most things that go viral online start online. But this started off-line… in one single U.S. city. Then it exploded on the Internet. So there is clearly something about the […]
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