Failed First Attempts
I decided to try my hand at gardening this year.
Bought a few tomato and pepper starters, and started the rest from seed.
After getting everything in the ground and watering for a few weeks, it was exciting to see the green shoots poking through the soil.
Unfortunately, my fledgling garden was destroyed by hail shortly after I started.
Talk about discouraging.
You go to all this trouble to plant and water every day only to have it destroyed in a few minutes.
I didn’t give up though.
I replanted about 10 days after the storm.
And today the garden is looking even better than the first time.
The plants seem to be coming up bigger, stronger, and faster.
What does this have to do with copywriting?
Plenty.
You see, sometimes you invest a lot of time and energy writing a promotion that simply doesn’t work — or at least not as well as you hoped.
You then are faced with a decision:
Give up… or try again.
My advice is to salvage what you can and create something even better the next time.
In the end, the spoils go to those who persist.
-Ryan M. Healy
P.S. Failure can never be fully eliminated, but it can be minimized with the proper education.
So if you’d like to improve your success rate when it comes to writing sales letters, I recommend you go sign up here:
