America’s “Middle Income”

How well do you know your market?

Apparently, Romney is out of touch with his.

From a recent article:

“Is $100,000 middle income?” Stephanopoulos asked.

“No, middle income is $200,000 to $250,000 and less,” Romney responded.

Romney’s “Middle Income” is a little bit like Tolkein’s “Middle Earth” — it simply doesn’t exist.

Truth is, the median income in America is a touch over $50,000 per year.

Which means Romney has overestimated his market’s earning power by a factor five!

Here’s a newsflash for you…

If you want to be successful in business, you have to understand your market.

And you have to understand it accurately.

You have to know your market’s pains and frustrations… their dreams and desires… the problems they wanted solved yesterday.

If you think your market earns on average $200K+ a year, but they really make only $50K per year, then you will undoubtedly miss the mark when you try to sell them.

You might even offend them.

You can’t afford to work off of unproven assumptions. It’s too risky.

So study your market.

And know your audience inside and out.

For some tips on how to do that, check out Copywriting Code:

http://clickora.com/CopywritingCode

-Ryan M. Healy