Why Every Marketer Should Have a Blog
A blog is a playground.
You get to play with ideas and see how your readers respond.
A blog is a test lab.
You get to mix words in new ways, try new approaches. Then see what happens.
A blog is a direct response dream.
You get to measure which posts are more popular than others, which headlines work and which ones don’t. You get to see which ideas produce the most comments, retweets, and linkbacks.
A blog makes you a better marketer.
Gradually, you learn how to package your ideas better, how to write better, how to produce greater response. All in a low-cost, low-risk medium.
Don’t have a blog yet? Get one…
-Ryan M. Healy
