Would You Market This Product?

Today, the VeriChip Corporation launches their first direct-to-consumer marketing campaign for human-implantable passive RFID chips.

The identification system has been dubbed “Health Link” because its purpose is to store patients’ health and medical information and provide an “information bridge” between patients and hospitals.

When a patient becomes unconscious or is unable to communicate, emergency room doctors and nurses can instantly access private health data by scanning the Health Link RFID chip implanted in your arm.

Although the cost of Health Link is not mentioned in this press release, the use of the word “subscribers” indicates the business model will operate on some kind of subscription basis.

Questions:

1. Would you personally promote or market this product to the public?

2. Would you subscribe to this service as a consumer?

3. Why or why not?

Please leave a comment below. Thanks!

-Ryan M. Healy

P.S. Interesting that the VeriChip is headquartered in Delray Beach, Florida… the same place where AWAI is based.