Ben Settle’s Weird Copywriting Tips – Free PDF Download

Ben Settle is one of the most talented copywriters I know.

And so I was thrilled when he agreed to do an in-depth copywriting Q&A interview here on my blog.

Ben delivered a ton of valuable copywriting tips, many of which you won’t find anywhere else. For instance:

  • How to get good at copywriting fast.
  • The creative process Ben uses to create new ads.
  • An easy way to start a sales letter. (Use this opening if you’re struggling to write the first sentence.)
  • How to pinpoint the right emotional hot buttons for any market you write for.
  • How to come up with an endless supply of fascinating ideas for your emails and sales letters.
  • Is long copy dead? Discover the truth to this often-asked question.
  • How long your emails should be. (Yes, there is a length that’s usually best.)
  • How often you should email your list. (And how to minimize spam complaints and unsubscribes in the process.)
  • How to test new ideas that your market may not be familiar with.
  • How to write copy for high ticket products when you haven’t seen the product yet.
  • How Ben broke into the golf and martial arts markets. (The answer will surprise you.)
  • Why copywriters who write lots of emails are better at writing sales letters.
  • A simple way to write sales copy faster — without sacrificing the quality of your writing.
  • Why “mega headlines” and yellow highlighting can actually hurt sales.
  • And much more.

Download the 19-Page Ben Settle Copywriting Interview as a PDF

To download the 19-page PDF to your computer, simply complete the form here:

Feel free to print this PDF for your files or share this page with anybody else you know who would benefit from it.

-Ryan M. Healy

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Ryan Healy

Ryan Healy is a freelance copywriter, list manager, and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like,, and

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