Brainstorm Copy with Skype
In the middle of a big project right now, hence my lack of blogging lately.
But I thought I’d share one little tip with you that I’ve recently discovered.
If you’re working with a client or partner on a project, and you want to strengthen a subject line or email or headline or whatever — Skype can be a great way to do it.
Just hop on the instant chat and bat around your ideas.
For me, I’ve found it really enjoyable — contagious even — to collaborate in this way. You generate a bunch of ideas in a short amount of time, eventually zeroing in on the best one.
Next time you’re trying to hammer out some copy with a partner or client, log on to Skype (or any instant chat program) and see what happens.
-Ryan M. Healy
