Business Tools

Last week, I started having problems with my WiFi router. It started blocking my client’s sites — and only his sites.

It was selective filtering. Really weird.

So I began investigating to try to figure out the problem. Spent hours testing my laptop and my wife’s laptop, plugging into the cable modem vs. using the router, etc.

When I couldn’t figure out the problem, I ended up sitting on a pillow with my back against a wall plugged directly into the router. I spent a few days like that, suffering numbness in various body parts from the awkward sitting position.

Some business tools — like a WiFi router to connect to the Internet — are priceless. And we take them for granted until something goes wrong.

Finally, I took a trip down to Best Buy last night and purchased a new Linksys router. Plugged it in and it worked like a charm.

Man, I’ve never felt so relieved that it worked!

After experiencing so much pain and frustration last week, I’m thrilled. It’s the power of contrast.

When it comes to the tools that keep your business running, don’t skimp on quality. And be quick to replace broken tools — instead of drawing out the process like I did.

I wish I had buckled down and bought the new router last week…

-Ryan M. Healy

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Ryan Healy

Ryan Healy is a freelance copywriter, list manager, and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like WordStream.com, SmallBizClub.com, and MarketingForSuccess.com.

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