The Biology of Risk-Taking

Have you ever wondered what causes booms and busts? Or why some people are naturally better at risk-taking than others? In the new book The Hour Between Dog and Wolf, John Coates examines these questions and the biology that affects our appetite for risk. Coates’s lab is a New York trading floor where individual traders […]

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Book Review: One Simple Idea

In 2011, I re-read The 4-Hour Workweek by Timothy Ferriss. Except this time, I was intentional about taking action on some of the recommendations in the book. One of the recommendations was to buy and read One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work by Stephen Key. […]

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New Book Explores the Hidden Power of Context

If you enjoyed reading Cialdini’s Influence, Ariely’s Predictably Irrational, or Freakonomics by Levitt and Dubner, then chances are you’ll enjoy the new behavioral psychology book Situations Matter by Sam Sommers. Situations Matter explores how our behavior is shaped by circumstance. For example: In one situation, we may be proactive; but in a similar situation with […]

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