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The Myth of the Killer Idea
Your idea is the least valuable “ingredient” in building a successful business. So argues John Warrillow in this excellent article, “Idea is least important part of a company.” If you run a business, you know that your idea was the least difficult part. My guess is that your idea has evolved considerably since you first […]
Continue readingThe Easiest Way to Grow a Business
The easiest way to grow a business is to be in a growing market. If the market is growing, more new people are showing up than leaving. The growth is outpacing the attrition. Even if you don’t have the greatest product… even if your marketing is sub-par… even if you make some mistakes… chances are […]
Continue readingHow to Stand Up When You Get Smacked Down
Got a tough question in my inbox today… Hi Ryan, I have a question I can only ask a copywriter/marketer who is a parent. See, since I don’t have kids, I have a different kind of pressure to face than you do. Recently my main laptop crashed, which erased my entire product launch information. While […]
Continue readingPursue Your Obsession
Common business advice is to do what you love, the money will follow. This works sometimes, but not always. There’s not always a “hungry market with money” for the things you love to do. Better advice, I think, is to pursue your obsession. This occurred to me while watching a world championship between the world’s […]
Continue readingThe Importance of Staying Power
Staying power is an underrated concept. I first began paying attention to it back in my Amway days. What I noticed was that the most successful distributors weren’t necessarily the best or brightest of the bunch. They were the ones who simply took consistent positive action longer than anybody else. The people who “tried out” […]
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