From Shelf-Help to Self-Help

  • How many un-read books are on your bookshelves?
  • How many home study courses are gathering dust in your closet?
  • How many software programs have been lost in the deep recesses of your hard drive?

Too much information is a symptom of living in the 21st Century. As one blog commenter put it, “Like I need another info product in this lifetime!”

Newsflash: All those books, courses, and software programs won’t do anything for you without you!

YOU are the missing element.

Full bookshelves and an empty mind are not the goal. Rather, the goal should be to consume targeted information and apply it to your life, your business, your relationships.

The best information I’ve ever consumed was information I applied.

Sure. I’ve probably encountered better ideas, better information. But unless I applied it, it didn’t do anything for me.

Zip. Zilch. Nada.

We all have a lot of “shelf-help” info products and programs that need to be used. Here is how to use them:

1. Dedicate a certain time each day to the consumption and digestion of information. (A hearty “info meal,” if you will.)

2. Underline or mark those ideas you intend to implement.

3. Transfer those ideas to your to-do list. Put your intention in writing.

4. Work your to-do list and actually implement those ideas!

5. Check off items as you complete them.

Simple, yes. And hard. Hard because it takes discipline and persistence.

Do you have what it takes?

-Ryan M. Healy

FREE 9-Page Copywriting Check List

Is your copy as persuasive as it could be?
Get my 83-Point Copywriting Check List.
Free PDF download.


Click Here to Subscribe
Ryan Healy

Ryan Healy is a freelance copywriter, list manager, and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like WordStream.com, SmallBizClub.com, and MarketingForSuccess.com.

Comments are closed