How to NOT Be an Email Whore [Affiliate Marketing]
From a popular Internet marketing forum:
Has everyone else been getting bombarded with emails about this “amazing new video?”
I must have already received 10 to 15 copies of the same damn scripted email about this “amazing must see video,” and I believe many of these people don’t really know anything about ___________… but still they are so eager to promote this system that they know nothing about.
This whole “internet marketing whoring” thing is just getting so old with me.
Please, please, please to all of you so called IM gurus out there with lists… can you please stop whoring yourselves out? The least you can do is change up the email so you don’t look so stupid!
There is a difference between promoting something you believe in and trying to make a quick buck…
Most affiliates who promote “the product launch of the month” are only doing so because they think they can make a fast grand or two.
On the other hand, I see nothing wrong with promoting a product as an affiliate if you have some experience and knowledge of the product and believe it will be helpful to your audience.
I’ve had good success promoting some products simply because I’m a customer myself and believe the products are really good.
No product launch required.
Just a genuine recommendation.
Another thing:
When you’re an affiliate promoting a product in the context of a product launch, it’s important to differentiate yourself. Try the product yourself. If you don’t like it, don’t recommend it. If you do like it, then you can recommend it…
…but you must make sure to write your own recommendation instead of simply copy/pasting whatever the product creator sent you.
Personally, I will review swipe emails, and I may use pieces of them, but I’ll never use an entire swipe email without modification. I always create my own message so that I can say what I want to say.
I don’t want to be one of those mindless “just send it” robots. That might work temporarily. But mindless robots come and go pretty fast on the Internet. Here today, gone tomorrow.
Better to be an authority. Only recommend something if you truly believe in it and know what you’re talking about. That way you’ll build trust. Plus, you’ll have a much better chance of building a business that lasts.
-Ryan M. Healy
P.S. Are you looking for a direct response copywriter to write a sales letter or improve the performance of an existing one? Learn more about my copywriting services here:
http://www.ryanhealy.com/services/
