Leverage What You Already Have

If you take the time to look, you’ll discover you already have a number of untapped resources that could be put to work to grow your business immediately.

Unfortunately, most of us get caught up chasing shiny new courses — when the course that’s sitting on our shelf is probably just as valuable.

What assets do you already have that could be leveraged into something more than what it currently is?

Here’s an example to illustrate. Over the last few months, I’ve been getting a steady stream of traffic for the search phrase “interview questions for copywriters.”

But the article that is ranked in Google is my interview with Stephen Dean, so for a couple months I considered writing a new post that would be a better fit for the search phrase.

Finally, I did. And I published that new article as a page here on this blog. You can read the article for yourself: Interview Questions for Copywriters to Ask Their Clients

I then went back to my interview with Stephen Dean and put a blurb at the top to direct traffic to the new page. The result?

Now Google has BOTH pages ranked for the same search phrase. Take a look…

The new article may not displace the original article that got ranked — but a double listing in Google never hurts. And now, I’m noticing even more traffic from the search phrase.

This is just one unique example of an untapped resource in my business. (In this case the resource was “SEO traffic intelligence,” and it was being underutilized.)

How about you? What’s not being fully utilized in your business?

Figure it out and get busy. It won’t cost you anything but a little sweat equity.

-Ryan M. Healy