The 10 Commandments of Copywriting

Have you ever wondered what the hard-and-fast rules of copywriting are?

Wonder no more…

Introducing “The 10 Commandments of Copywriting,” which I have now scribbled on digital stone for the benefit of copywriters everywhere.

While I was inclined to mimic the language and style of the Bible, I realized by doing so I would be violating one of my own commandments.

Therefore, I have written these in simple language that is easy to understand.

Here they are…

Commandment #1: Write as if you are talking to a friend.

Commandment #2: Use simple words that are easily understood.

Commandment #3: Spend more time developing your headline and lead than anything else.

Commandment #4: Honor the fathers of direct response advertising.

Commandment #5: Do not write copy for bad products, bad offers, or bad clients.

Commandment #6: Do not write a word until you’ve thoroughly researched your market.

Commandment #7: Know who you’re writing to. Use an offer and approach that is appropriate to the audience.

Commandment #8: Do not bear false witness regarding the product or service you are selling.

Commandment #9: Remove any copy that does not further the sale.

Commandment #10: Be interesting. Never bore your prospect.

For more copywriting tips and lessons, go to:

http://clickora.com/CopywritingCode

Your Humble Servant,

-Ryan M. Healy

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Ryan Healy

Ryan Healy is a freelance copywriter, list manager, and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like WordStream.com, SmallBizClub.com, and MarketingForSuccess.com.