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The 3 Stages of a Copywriter’s Life
I have been a freelance copywriter for almost three years now. The 3-year anniversary of my start in the freelance world will be June 13, 2008. As I’ve reflected on my short career (and the careers of others), I’ve recognized three distinct stages in a copywriter’s life. They go something like this… Stage 1: “If […]
Continue readingNo Email for 58 Hours
I shut off my computer on Friday night. I disconnected my Wi-Fi. And I didn’t turn on my computer or check my email until this morning. Felt great. That’s a full 58 hours without email or Internet. Instead of sneaking to my computer to peek at email or blog comments every few hours, I played […]
Continue readingYou Have to Read This Now
Last week I asked, “Does transparency hurt business?” With a few extreme exceptions, the consensus was no, transparency does NOT hurt business. In fact, it is a good thing in many cases. But what about a lack of transparency? What about the fabrication of a “grand illusion”? Turns out, people respond quite negatively when they […]
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