Meet the Genius Behind the Book
I’m a huge fan of continuous life-long self-education. That’s why I love books and courses so much. You can go through them at your own leisure and review them as often as you like — an excellent way to learn.
And yet sometimes books and courses are not enough. Sometimes you need to actually go meet the genius behind the book. Here’s why…
Distractions Are the Rule, Not the Exception
The problem with the do-it-yourself book-learning approach is that life gets in the way.
For instance: You intend to study copywriting… to dig into all those classics on your bookshelf… to actually start writing out winning letters by hand… but you keep putting it off.
Because let’s face it. Life in the 21st Century isn’t exactly slow. We’re all serfs and vassals living in the feudal kingdom of Urgency.
Not to mention, the number of distractions that invade our lives every day is enough to make even people with ADD cry for mercy.
It’s no wonder that many of the important learning goals we set for ourselves get pushed weeks, months, even years into the future.
Often, when we finally take time to review the year, we find that we’ve not made any meaningful improvements in our education or skills.
Do This to Achieve More in a Day than You Do in a Year
One way to overcome the tyranny of the urgent is to block out an entire day — and dedicate it to one thing and one thing only.
I find that when I really want to accelerate my learning in a particular subject, it’s beneficial to block out a day or two for a live seminar or workshop.
When I’m working at home, it’s next to impossible to escape the distractions. If I wake up at 5:30 to read and study, my kids will wake up at 6:15. Not enough time to make much progress.
But imagine how much knowledge you could soak up… how much progress you could make… if you carved out a whole day and dedicated it to the advancement of just one skill or project?
3 Copywriting Masters Team Up, Promise to Reveal Closely Guarded Secrets
Right now, you have a unique one-of-a-kind opportunity to spend a full day sitting at the feet of copywriting legends Drayton Bird, Perry Marshall, and Ken McCarthy.
Each one of these guys is a genuine copywriting and advertising expert. Each one has sold millions of dollars worth of goods and services through the written word. And… each one is a published author.
- Drayton Bird, once the leading trainer for Ogilvy & Mather, is the man behind the the modern classics How to Write Sales Letters that Sell and Commonsense Direct and Digital Advertising.
- Perry Marshall, most famous for his Adwords expertise, but also a copywriting expert in his own right. He is the author of the Ultimate Guide to Google Adwords.
- Ken McCarthy is the author of System Secrets and The System Club Letters. I have purchased and read both books. And while they may not be at the top of the bestseller lists, they’re filled with direct response marketing gold.
(Not to mention, Ken is the guy who turned me on to Dick Benson’s classic book Secrets of Successful Direct Mail.)
When you attend the Copywriting & Direct Marketing Master Class, you get direct access to all three of these men’s collective body of copywriting and direct marketing knowledge.
For an entire day.
Obviously, this opportunity is not for everybody. But if you think you might be interested in being a part of this one-day Master Class, then I strongly encourage you to get more information (and get registered) here.
-Ryan M. Healy
P.S. In my experience, you will learn more insider information in a small workshop format than you will from a book. That’s because authors tend to always hold back some of their best material — only revealing it to small groups of people.
They do this to prevent their best strategies and techniques from becoming overused (a big problem on the Internet).
Plus, after the publication of a book, certain things may change. Often, the only way to get the most up-to-date information is to attend a live training event.
Anyway, I mention this because what you learn during the Copywriting & Direct Marketing Master Class may not be available anywhere else. And a whole day dedicated to the craft of direct response copywriting could pay you big dividends for the rest of your life.
