Even Heroes Need Extra Eyeballs
I’m reading a great book called Rework by Jason Fried and David Heinemeier Hansson.
Rework is a collection of brief one-page and two-page business lessons. You can plow through five or 10 chapters at a time and feel inspired, stimulated, and rejuvenated. It’s time well spent.
Keep in mind, Fried and Heinemeier are the founders and creators of Basecamp, a project management tool used by millions of people around the world (including me!).
So the business lessons and anecdotes in the book come directly from Fried’s and Heinemeier’s experience building a successful, multi-million dollar business.
What They Say on Page 118
On page 118 begins the chapter titled “Don’t Be a Hero.”
Their premise is simple: When you get stuck, or your unsure of your work, don’t try to be a hero. Get another person’s input instead of trying to muscle your way through it.
“Even heroes need a fresh pair of eyes sometimes — someone else to give them a reality check,” they say.
I agree. That’s one reason I offer copy critiques: So you can get a fresh pair of eyes looking at your work.
Eyeballs for Sale
For the last few months, I’ve been offering to do up to 8 copy critiques at a significant discount. Six of them have been claimed.
In fact, one guy bought a second critique after he saw the results from the first. He writes:
PS – that last copy critique you did for us… We combined your suggestions with a couple minor design tweaks and ended up with a 55% lift in conversion. Nice job :)
Do you have a sales letter or landing page that could use an in-depth critique? Then I invite you to order your copy critique here.
-Ryan M. Healy
