What Marketers Can Learn from Hitler

Most marketers suck.

Here’s what I mean:

They dish out BIG benefits, HUGE promises, and OUTRAGEOUS claims in their sales pitches… and then… fail to deliver.

I was recently reminded of this when a client told me about “the biggest piece of crap I have been sold” (his words, not mine).

He and I both sat through the same sales pitch for a product being sold by a well-known marketer. The price: $500 for a marketing strategy document.

My client sent me the final “product” and I had to agree. It was, indeed, crap — albeit a particularly expensive variety of crap.

Which is why I believe…

Marketers Should Be More Like Hitler!

Seriously.

The man knew how to keep a promise.

Elie Wiesel will back me up on this. He writes on page 99 of his memoir Night:

“I have more faith in Hitler than in anyone else. He alone has kept his promises, all his promises, to the Jewish people.”

Many marketers have a bad habit of making starry-eyed promises… and then failing to keep them. They forget this little detail called “the product.”

“Let your ‘yes’ be yes and your ‘no’ be no,” says a man from Galilee.

And let your product always live up to (or exceed) your promises.

-Ryan M. Healy

P.S. By the way, in the case of Hitler, I wish he hadn’t lived up to his promises.