Creative Promotion: Tax Relief Weekend
As you probably know, you can often increase sales by attaching your promotion to something your target market is already thinking about.
Holidays… current events… even celebrities are all fair game for getting your prospects’ attention and getting them to buy.
That’s why I was pleased to see this creative promotion in my email inbox today.
Impulse Theater (formerly Comedy Works) is the longest running show in Denver. My wife and I go there a few times a year.
Anyway, I love how they took a common government tax form — the 1040 EZ — and turned it into a promotion. Brilliant! This is much more creative (in my opinion) than those “I’ve got a big tax bill” sales.
While it is likely true that Mr. Marketer has a big tax bill, it is an overused appeal that has lost some of its pizzazz.
Impulse Theater, on the other hand, takes an old theme — Tax Day! — and comes up with a creative promotion that cuts through the clutter.
Nice work.
-Ryan M. Healy
