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Why Certain Books are Fondly Revered While Others Discarded
I have tracked every book I’ve finished reading since 1993. The idea just popped into my head one day in middle school. I recorded the first year of books on a Brother word processor. I remember sharing my “project” with a teacher in high school. She said she wished she’d kept a book log, too.
Continue readingHow to Get More Customers with the Perfect Sales Funnel
Okay, let’s open up the mailbag, reach inside, and see what we find. Aha! A two-part question from regular reader Stefan. He writes: I’d really love it if you wrote more about how I can get more customers. I understand principles of copywriting but what should I do with that copy? I also suffer from […]
Continue readingWhy I Didn’t Post Much in February
“Hey Ryan, where’d you go?” I received that question a week ago from a regular reader. And I felt it deserved an answer. February was an extremely busy month. I was working on multiple copy projects, some of which I thought would be complete in January, but extended well into February.
Continue readingAn Easy [And Eye Damaging] Way to Kill Sales on Your Site
A reader laments: What is it with this horrible trend to put website text in gray? Marketers have known for years that black text on white background is best. So they come out with gray, and now I can hardly read anything on the web without squinting or having to literally cut and paste it […]
Continue readingThe Destructive Consequences of a Crushing Welfare State
The modern welfare state has created a class of lazy people who feel they are entitled to government benefits even though they add no productive value to society. The longer a person leeches onto social programs, the more idle they become. Being paid for idleness is habit-forming. Eventually, such people begin to feel as if […]
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