- You are here:
- Home ยป
- Author's Archive:
All posts by Ryan Healy
Abercrombie’s Offensive Ads: Controversy is Smart Business
We don’t get angry at Lane Bryant for only offering plus-sized clothing for women. We don’t criticize them for not catering to “skinny people.” We don’t get angry at Justice for only offering clothing for tween girls. We don’t criticize them for not catering to boys… or babies… or adults. So why is everybody up […]
Continue readingHow to Keep Your Competitive Edge and Feel Great with 6 Kids
My dad is not a betting man, but when I got married he made a bet. It was a simple bet: “Ryan, I bet you $20 you’ll go up at least one pants size within two years of getting married.” I was instantly indignant…
Continue readingHow This Successful Copywriter Reads 25 to 30 Books per Year
In an average year, I finish reading about 25-30 books. Less than 25 is a bad year; more than 30 is a good year. This is the pace that I’ve been keeping for about 20 years now. My annual target is achievable for me but still forces me to stay focused in order to hit […]
Continue readingFamous John Caples Headline Revived in Email Marketing
I subscribe to a variety of email lists that focus on marketing, economics, and stock trading. Some I subscribe to because of genuine interest in the subject matter. Others I subscribe to as a form of research for my copywriting. Anyway, one of the things I like to do is watch which subject lines get […]
Continue reading
Can I Ignore This Scary Getty Images Settlement Letter?
I’ve been getting an increasing number of emails from blog readers asking, “Can I ignore the Getty Images settlement demand letter?” Readers have also been asking for an update on what’s happened since I shared my personal Getty Images story last fall (October 2012). Let’s handle first things first…
Continue reading