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Successful Wine Ad Taught Me 5 Winning Marketing Strategies
If we judge books by their covers, then we judge wines by their labels. And their price. If a wine’s label looks fancy or distinguished, and the price isn’t too low, then we assume the wine must be good. If on the other hand the label looks cheap, or if the wine is indeed cheap, […]
Continue readingWhy Certain Books are Fondly Revered While Others Discarded
I have tracked every book I’ve finished reading since 1993. The idea just popped into my head one day in middle school. I recorded the first year of books on a Brother word processor. I remember sharing my “project” with a teacher in high school. She said she wished she’d kept a book log, too.
Continue readingHow to Get More Customers with the Perfect Sales Funnel
Okay, let’s open up the mailbag, reach inside, and see what we find. Aha! A two-part question from regular reader Stefan. He writes: I’d really love it if you wrote more about how I can get more customers. I understand principles of copywriting but what should I do with that copy? I also suffer from […]
Continue readingWhy I Didn’t Post Much in February
“Hey Ryan, where’d you go?” I received that question a week ago from a regular reader. And I felt it deserved an answer. February was an extremely busy month. I was working on multiple copy projects, some of which I thought would be complete in January, but extended well into February.
Continue readingAn Easy [And Eye Damaging] Way to Kill Sales on Your Site
A reader laments: What is it with this horrible trend to put website text in gray? Marketers have known for years that black text on white background is best. So they come out with gray, and now I can hardly read anything on the web without squinting or having to literally cut and paste it […]
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