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What Do Your Rates Say about You?
Yesterday, my dad called me on his way home from work. He wanted my opinion on which of two CPAs he should hire to do his taxes. I’ve been working with a CPA for years now. But this is the first year my dad is outsourcing his taxes. In years past, he just had a […]
Continue readingHow to Manage Sales Leads
Generating, managing, and following up with sales leads is the life blood of any service business. Freelancers and independent professionals know this. Still, they often fail to get in touch with new sales leads in a timely manner. Why is this? Is it because they just don’t want the new business? Not really. It has […]
Continue readingRIP John Ritskowitz
Today I learned that my friend and fellow copywriter John Ritskowitz (or John Ritz, for short) passed away. He died on March 3, 2012 from a long illness. He was only 44. I hadn’t talked with John recently, but we had talked on the phone a few times. I’d also outsourced a sales letter to […]
Continue readingShould Government Selectively Support Local Business?
This morning I discovered that the town I live in has a “daytime dilemma.” Apparently, “an estimated 80 percent to 85 percent of the [Parker] population leaves by 8 a.m. each weekday, making things more difficult on local businesses, particularly restaurants that rely on a steady lunch crowd to make ends meet.” Hmmmm… okay. So […]
Continue readingWhat a Strange Few Days It’s Been
If there is one thing I’ve learned in my 10 years of copywriting, it’s that you can never quite predict what’s going to produce modest results… and… what’s going to take off like a bullet from a gun. I’ve written plenty of pieces that have pulled in customers and produced a decent profit. Likewise, I’ve […]
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