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Instantly Obsolete: The Danger of Building Your Business on Top of Fickle Social Media
If you’re building your business solely on top of a fickle web-based business like Google, Facebook, or Twitter, I strongly advise you to BE CAREFUL. All it takes is one tweak of an algorithm… one revision of the Terms of Service… and you could be out of business faster than you can say “Google Slap.” […]
Continue readingSuccess Is a Patchwork Quilt
No single guru or ebook or system is ever going to make you successful in life or in business. The truth is, success is something you create… something you patch together from diverse sources of information and experience. Maybe you learn something valuable from me. Maybe you learn something else valuable from another teacher. Maybe […]
Continue readingHow Free Market Economics Really Works
While reading comments on Salty Droid’s blog, I came across one of the most cogent, well-written, and helpful comments I’ve ever seen on his blog. It was written by the user “Free Market Economics.” He said I could republish his comment, but that he preferred to stay anonymous. Here is his comment in full (keep […]
Continue readingKen McCarthy More Dangerous Than Salty Droid?
The Salty Droid dropped a bombshell this week by publishing select portions of a private phone call between Andy Jenkins and Jeff Walker in which they say some things that are not especially flattering for their public image. I guess it could be argued that “all PR is good PR,” but in this case I […]
Continue readingMarketing Tactics That Work Today But Not Tomorrow
If a marketing tactic works today, but may not work a year or two from now, should you still use it? If you find a loophole in Google’s ranking algorithm, should you exploit it — even though the loophole may be closed within a week or a month or a year? Sometimes the slight advantage […]
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