The Laziness Alibi: Legit Defense or a Clever Cover-Up for Fraud?

Last week, I watched the season premiere of The Middle, a sitcom about a middle-class American family living in middle America. In the first episode of the second season, Frankie, played by Patricia Heaton, gets on a kick to be more punctual and proactive with her family. Of course, based on her poor track record, […]

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Best Mac Tips, Software & Shortcuts for Internet Marketers

I recently bought a new Apple iMac to replace my ancient Dell laptop. I knew I was going to need to learn a new interface, new keyboard shortcuts, and which new software to get to replace the programs I’d used on my PC. But rather than blindly researching on my own, I decided to ask […]

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Form(at) Determines Value

Here’s a simple way to instantly build more value into your information products: change the form(at) of your content. Let’s say you have 2,000 words of content on a certain topic. You now have a choice of how to publish that content. There are basically three different ways to deliver content as a product: print, audio, […]

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Attention Mac Users – I Need Your Help

Yesterday, I finally “retired” my five-and-a-half-year-old Dell laptop and bought an Apple iMac to replace it. So far, I love it. Feels light years beyond my old PC set-up. But right now I’m focused on two important things: Transferring important files over to the new iMac. And… Learning how to most efficiently use my iMac. […]

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When Selling on Price Backfires

A salesman representing a brand name car shop knocked on our door to sell us discounted oil changes. The offer was fairly good as far as offers go. You pay for a certain number of oil changes up front and the cost of each one is substantially below retail. All good and fine. But I […]

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