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From Concept to Product in 21 Days
Good ideas are a dime a dozen. But good ideas quickly implemented… now those are worth something, or at least have the potential to be worth something. In the world of information marketing, you can have an idea for a new info product and implement it fairly quickly. If you had an idea for a […]
Continue readingPlanning for Obsolescence
If you’ve studied business models, you’re probably familiar with the strategy of planned obsolescence. It’s a strategy where you plan for products that you release today to automatically become outdated a few years down the road. Planned obsolescence is how the software industry works. Every few years, software programs (and operating systems) get a face […]
Continue readingThe Right Way to Use Social Media
Social media can be a huge time waster when it’s used incorrectly. Unfortunately, most people use social media the wrong way. They spend hours every day tweeting, Facebooking, and who knows what else — only to find that they’re a day older and not a penny richer. Here’s a useful principle for business: If what […]
Continue readingSecrets of a Mega Launch
“Mega” is such a hypey word, isn’t it? But I think selling $150 million in a single day qualifies as a mega launch. To my knowledge, this figure puts to shame any kind of product launch ever done in the Internet marketing space. Of course, I’m not talking about yet another home study course; I’m […]
Continue readingSneaking Bullets through Airport Security
On Tuesday, I took my parents to the airport. As we drove up, we joked about mom getting stopped by airport security. We had a good laugh. But little did we know how prescient our joking was: my mom was about to have an encounter with federal security agents. You see, I had driven to […]
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