Should Prices End in 7?

Regular reader Carolyn Permentier writes: Have you heard/read any studies/thoughts on pricing? I mean, I know $97 is better, as is $67, apparently, so do we know that ending with the number 7 works better? When we get up in the 200 thru 900… any rule there? Thanks for your input! Here’s my response: There […]

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Is LifeLock Selling a Lie?

Back in September, I wrote about Lifelock and how their advertising is brilliant. But ever since then, I’ve had my doubts about the company. And my research (which has taken quite some time) has turned up some interesting details. Let me back up for a second. The whole reason I started doubting the company’s business […]

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Some Interesting Numbers

I mailed all the books today. Here are some numbers I thought you might find interesting. Total sales: 85 (34 within the U.S. and 51 international) Total cost of postage: $583.60 Total conversion rate: 22% That number comes from this calculation: 85 sales / 385 unique visitors to my blog during the promotion = 22% […]

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Ed’s Got My Back

This morning I woke up to a nice surprise. Ed Rivis shared my book promotion with his blog readers while I was sleeping… and entrepreneurs from across the pond turned out in spades! Turns out, Ed once slipped a couple discs in his back, so he felt obliged to support my “Save a Back” campaign. […]

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Save a Back: Buy a Book

Well, today is my birthday. And as you might already know, today is also the last chance you have to get a copy of Million Dollar Marketing Secrets for $7. This is a real book. It is printed on real paper. And it’s even sent using real postal mail. :-) Today’s message might persuade you […]

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