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My Birthday Is This Week — Here’s a Gift for You
[Note: This Offer Is Now Closed. Thanks!] So my birthday is this Thursday, May 8. I’m a bit secretive about my age, although I haven’t gone out of my way to hide it. (Some folks know how old I am, but they almost never guess right the first time.) Ever since about age 16, birthdays […]
Continue readingWould You Market This Product?
Today, the VeriChip Corporation launches their first direct-to-consumer marketing campaign for human-implantable passive RFID chips. The identification system has been dubbed “Health Link” because its purpose is to store patients’ health and medical information and provide an “information bridge” between patients and hospitals. When a patient becomes unconscious or is unable to communicate, emergency room […]
Continue readingDoes Transparency Hurt Business?
I was on the phone with a blog reader of mine yesterday. We were talking about a possible joint venture. During our conversation, he mentioned to me that he thought my transparency may be hurting my ability to attract clients. What did he mean by “transparency?” In this case, he was referring to another blog […]
Continue readingBlair Singer Interview: Free Audio Download
On March 6, 2008, Blair Singer interviewed me about the role of copywriting in sales. If you don’t know Blair, he is a member of the Robert Kiyosaki Rich Dad’s Advisors team, and he has authored two best-selling books in the series: Sales Dogs: You Do Not Have to Be an Attack Dog to Be […]
Continue readingThe Ethics of Idea Theft
Fact #1: Words can be copyrighted; ideas can’t. Fact #2: Original ideas are about as rare as 10-karat diamonds. “Idea theft,” as I’ve called it in the title of this post, has been on my mind for a couple of reasons. The first incident happened a few months ago when a good friend of mine […]
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